
Photos Photiades Group has extensive experience
in the field of consumer goods since 1942.
The Group’s dynamic entrance into the beverage category was marked by the operation of the
Group’s Brewery in Cyprus in 1969.
Of notable mention is the fact that
the Photos Photiades Brewery was the first outside
of Denmark to be granted permission to produce Carlsberg Beer under license. Today, with a powerful presence in almost all categories of beverages,
the Group is active in four geographical markets; Greece, Cyprus, Croatia and Romania.
The Group’s vision is to be recognized as the leading representative of the best beverages in every category, alcoholic and non-alcoholic, as well as
the most specialised partner in sales and
distribution services.
This commitment to quality has given
the Group a leading position and led to the creation of a unique distribution network, with acclaimed partnerships and significant exclusive distribution agreements.
Apart from products that come from its notable collaborations with Groups such as Diageo, Moet Hennessy, Osotspa, Grupo Modelo, Boutari, Kean and others, the Photos Photiades Group produces its own products, such as Carlsberg beer (under the technical supervision of Carlsberg International), LEON beer, ENA juices, the natural mineral water Agros, wines from the Kyperounda and Photos Photiades Wineries.
The basic ingredients for the success of the
Photos Photiades Group are its values, which influence both the Group’s strategic perspective and the manner
in which its people work, every day and in every region that the Group operates in.
Professionalism
Successes to date have not created complacency amongst the employees of the Group. Guided by integrity and high standards, they continue to strive daily to provide the highest quality of services and products.
Healthy business partnerships
The Photos Photiades Group of companies
is continuously growing, through diversification into
new markets, through driving penetration in existing markets and through acquisition of distinguished exclusive distribution agreements, always with respect for the diversity of habits and cultures of each country and its markets.




